Many organisations invest heavily in design delivery but struggle to turn design into real influence.

Teams stay busy shipping work, but design rarely shapes product direction or organisational thinking.

That’s the gap I help organisations close.

I worked with the following and many more:
Trade Me, Nationwide Building Society, Nestlé, One NZ, Kiwi Rail, Disney, Air France/KLM, Clarks, The Just Group, Comvita, Bayleys Real Estate.

How I Help Organisations

• Design Practice Maturity
  Helping organisations understand why their design teams are busy but not influential, and building the structures that allow design to contribute strategicall
   
• Product & Design Leadership
  Supporting leaders to align product thinking, design craft, and organisational goals.
   
• Workshops & Strategic Diagnostics
  Facilitating practical sessions that uncover structural problems and create clear next steps.
   
• Product & Experience Design
  Designing and refining complex digital products where clarity, structure, and user understanding matter.
   

About

I’m Rich McCoy — a design leader, artist, radio host, and writer living at the top of the South Island of Aotearoa.

For more than 27 years I’ve worked in digital product design, leading teams and shaping complex systems across finance, retail, media, and aviation.

Alongside client work, I maintain a personal creative practice exploring storytelling, culture, and experimental digital interfaces.