Rich McCoy

Digital Product Design Director
{Freelance digital designer, art director, creative director, design lead, product manager, artist}

Rich McCoy is a highly experienced creative leader with a diverse range of skills (UX & UI Design, Design Leadership, Mentoring, and Creative Thinking) that can be utilised at any stage of the design process. He is passionate about his work and has led teams for Trade Me and Nationwide Building Society. His creative endeavours have seen him working at celebrated agencies such as AKQA, LBi, Isobar, and Saatchi & Saatchi.

According to a Gallup strengths finder report, Rich’s superpowers include connectedness, ideation, intellection, empathy, and future visioning and is particularly skilled in helping companies undertake digital transformation where design plays a leading role.
Rich believes in kindness, candour, simplicity, integrity, colaboration and the power of creativity to make the world a better place.

He is currently the Creative Director for the new product innovation company Gravity in Auckland but living in Nelson. He is also running his art practice, a startup men's clothing label, involved in Men's work, raising twin boys, searching for a place to call home, and mentoring a new generation of creatives.
For more information on his art practice visit -