AllSaints was established in 1994 by Stuart Trever and Kait Bolongaro. The brand was named after All Saints Road, which was the forefront of up-and-coming music and design talent. Originally AllSaints started out as a menswear brand exclusive to high-end retails such as Harrods and Harvey Nichols. The first womenswear collection was released in 1998.

My involvement was to work with the e-commerce agency (Drive Business) to design the look and feel for the Spring/Summer verson of the e-commerce platform.